The tourism industry is a major contributor to the south african economy and employment of citizens. Tourism is recognised for its immense potential and its significant contribution to the economy. It was found that all the variables, nominal gross domestic product per capita, domestic tourism per capita and international tourism per. A qualitative study was underaken, in which purposive sampling was used. Tourist expenditure is expected to be relatively lower on domestic trips because tourists often have easier access to information about cheaper. The total tourism revenue foreign and domestic direct spend was an estimated r108.
Tourism sector the tourism sector consists of the set of institutional units whose principal economic activity is a tourism characteristic activity. According to the world travel and tourism council, the 2018 contribution of the tourism sector in south africa, directly accounted for 2. Such a rich heritage has seen tourism become a leading economic sector in the country contributing about 12% of the countrys gross domestic product and accounting for over 9% of total wage employment 6. Domestic tourism safaris promotion company dtspco realized that the countrys immense natural resources, if well managed, would soon make bigger growth of our economy. The domestic economy is under strain, and the situation is projected to persist for the near term, as south africa moves.
The purpose of the briefing was to ensure that all questions pertaining to domestic tourism were dealt with. In essence one has the globallocal nexus while the other has the locallocal orientation. However, despite such a rich potential tourist attractions, tourism in kenya has always been almost exclusively. However to date it seems this goal has not yet been realised. The domestic tourism perspectives on destination appeal. The main aim of the study was to examine the significance of domestic tourism in durban. Kwazulunatal remains the most desirable destination for many south africans, says a research report by the department of environmental affairs and tourism. In 2018, the number of tourists in south africa amounted to 16.
The potential impact of domestic tourism on rwandas. Africas tourism industry is expected to continue growing at a rate above the world average. Indepth semistructured interviews were conducted with 15 durban tourism employees in the marketing, tourism services and research departments, and the data were analysed using thematic analysis. South african domestic tourism is affected by overall economic conditions in the country.
The importance of a domestic tourism growth strategy dtgs for south africa the four strategic objectives of the dtgs the activities and actions needed to meet the strategic objectives the slogan of the domestic marketing campaign. The state of domestic tourism in south africa, challenges. The global market offers enormous opportunities for zambias tourism industry. More nights were spent on domestic long trips 44 % of the total than on long trips abroad 37 %. A playing holiday is a holiday spent in the same country. Pdf the significance of domestic tourism in durban.
For example, if a canadian from alberta decided to spend a few days at niagara falls, as youre staying in your own country of residence, this is domestic or internal tourism. Tourism gross domestic product tourism gdp is the gdp generated in the economy by the tourism industries and other industries in response to tourism internal consumption. Tourism has played a major role in kenyas development despite economic jolts from timetotime by internal and external shocks. Strategies for the new millennium in mombasa, kenya, december 2000.
Domestic travelers spend the countrys currency and thereby redistribute wealth into a new area. This paper examines promotion of domestic tourism in kenyas developing tourism economy and argues that positive benefits can be obtained through more aggressive promotion of domestic tourism in the country. South africa is a tourist destination and the industry accounts for a substantial amount of the countrys revenue. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. Domestic tourism is tourism involving residents of one country traveling only within that country a playing holiday is a holiday spent in the same country.
The research was conducted to inform the south african governments new domestic tourism. While visitor arrivals in other regions fell following the global financial crisis e. Domestic tourism survey 2017 statistics south africa. Domestic tourism the tourism of resident visitors within the economic territory of. Africa international tourist arrivals by country statista. The ntss provides inter alia for the development of a domestic tourism growth strategy, focusing on domestic tourisms contribution to a sustainable tourism economy.
The 2016 edition captures these ongoing trends presenting standardised data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption and reports on how seamless transport can enhance the tourism experience, as well as the opportunities, challenges and implications of the sharing economy. The official marketing agency for the country south african tourism is responsible for marketing south africa to the world. The 1996 white paper on the development and promotion of tourism confirmed south africas approach to tourism as one which is government led, private sector driven and community based, and grounded in. A key shortfall is the lack of information and implementation of strategies promoting domestic tourism in kenya. The research was conducted to inform the south african governments new domestic tourism growth strategy, all africa. This was a qualitative study where purposive sampling was used. Domestic tourism safaris home domestic tourism safaris. While the perspectives of the international visitors and particularly those of tourists from the developed countries, have been the benchmark for assessing destination appeal in most developing countries destinations for instance in kenyas case, domestic. The potential impact of domestic tourism on rwandas tourism economy joan mazimhaka a research report submitted to the graduate school of humanities, university of the witwatersrand, johannesburg, in partial fulfilment of the requirements for the degree of master of arts by coursework in tourism studies march 2006.
The arrivals data were captured from the state department. East africa is one of the leading tourism hotspots in africa, alongside north africa and southern region. It is not a subset of international tourism and should not be conceptualized as an extension of the same. The main aim of the conference was to identify innovative and creative strategies for the development, promotion and marketing of culturebased tourism in africa in the new millennium. Domestic and international tourism in a globalized world. The growth of the tourism sector has been a boon for south africas economy. Differences between quarters for the two years can partly be ascribed to differences in the start of the school year, as well as the dates of the easter holidays. The strategys main goal is to contribute to the inclusive growth of the south african tourism economy 20. Domestic tourism is the cornerstone of economic development processes in most cities anddurban is no exception since it is the centre of attraction in the province of kwazulunatal. Research has shown that domestic tourism tends to play a major role in the sustainability of most successful tourism destinations.
The difference between international and domestic tourism. What is the size of the global foreign tourism market. Pricing and domestic tourism performance in zimbabwe. Harnessing tourism for growth and improved livelihoods 3 africa rising this more than any other time is the moment for pursuing tourism as a dynamic development option in ssa. Economic development in africa report 2017 united nations tourism in terms of its contribution to gross domestic product, employment and trade is an important sector in many african economies, and its growth is increasingly driven by tourists originating from the continent itself. Tourism in south africa has not fully been inviting to the majority of people and reflects the legacy of apartheid that is internalized to this day. In south africa, which is zambias largest trading partner in southern africa, domestic tourism in that country has historically been and remains the largest contributor to tourist volume, with 79.
The 2018 edition analyses tourism performance and policy trends across 49 oecd countries and partner economies. Domestic travelers spend the countrys currency and thereby redistribute wealth. Oct 08, 2019 the northafrican nation of morocco ranked first among the african countries with the most international tourist arrivals, accounting for 12. The northafrican nation of morocco ranked first among the african countries with the most international tourist arrivals, accounting for.
The domestic tourism economy around the world is lucrative and has been boosted by the growing trend of staycations. The united republic of tanzania is the largest country in east africa and the second largest in the sadc region mnrt, 1999. Townships, such as alexandra, were hubs of black communities during the apartheid. The sector contributes about 9% to the countrys gross. The state of domestic tourism in south africa, challenges and. International tourism arrivals january to december, 2018 tourism arrivals for the year 2018 are at 2,025,206. It was found that all the variables, nominal gross domestic product per capita, domestic tourism per capita and international tourism per capita were integrated at first order. The tourism of resident visitors within the economic territory of the country of reference statssa. The domestic tourism survey dts is aimed at addressing this need by collecting data on the travel behaviour and expenditure of south african residents travelling within and outside the borders of south africa. The history of modern inbound tourism in tanzania the history of modern inbound tourism activities in tanzania dates back to the period preceding the effective establishment of colonial rule in tanzania and africa in general. Main purpose of most recent overnight trips by main mode of transport used. A significant number of countries in africa have already realized the potentially positive economic impacts of domestic tourism and have taken steps to develop and implement domestic tourism. Kenya sees more domestic tourism from a growing middle class.
Domestic tourism is tourism involving residents of one country traveling only within that country. This study examined the impact of tourism on economic performance in ghana using johansens cointegration approach. After suffering a downturn in international arrivals between 2011 and 2015, kenyas ministry of tourism mot is looking at alternatives to bolster tourism revenues, with new marketing campaigns targeting domestic tourists in a bid to raise their share of total occupied hotel nights to half of the total in 2017. Kenyas tourism product lines that is, supply and their source markets that is, demand function in a crosssectoral context, which leads to crosscutting public and private sector issues. Tourism south africa yearbook 201516 405 tourism south africa yearbook 201516 406 tourism remains a key driver of south africas national economy and contributes to job creation. Sa tourisms enhanced growth strategy aims at growing the culture of travel among south africans domestic tourism, however the biggest challenge is encouraging domestic travel in a tough economic climate. Aug 09, 2019 in 2018, the number of tourists in south africa amounted to 16. This survey provides data on domestic tourism activity during the period january to december 2014.
History, performance and challenges of tourism industry in. Domestic tourism tourism inside the country is a wonderful boost to local economies. Different types of tourism can be recognized depending on length of stay, mode of transport used, distance travelled, purpose of trip and price paid by tourists. The quantity of research on domestic tourism for destinations in africa is significantly lower than that on. History, performance and challenges of tourism industry in tanzania benedicto kazuzuru. After the period of apartheid, townships face the remnants of segregation including overcrowding, unemployment. The significance of domestic tourism in durban, south africa. University of pretoriathe state of domestic tourism in south africa.
Although domestic tourism is supported for a number of other reasons, the central objective was to even out the seasonality pattern thereby preserving jobs year round. South african tourism sa tourism briefed the committee on its domestic tourism marketing strategy. In depth semistructured interviews were conducted with 15 durban tourism employees in the marketing, tourism services and research departments, and the data were analysed using thematic analysis. Domestic and regional tourism should be foundation of tourism in africa on average 80% of international tourists travel within their region africa only receives about 5. Pdf the significance of domestic tourism in durban, south. Global foreign tourism market 2014 global tourism contribution 2014 the tourism top 10 global destinations 2014 million.
Extending the benefits of domestic tourism in south africa. Youth tourism, participation, domestic tourism, africa, south africa introduction youth tourism is significant towards the upgrading of. South african tourism has also developed a 5 in 5 strategy in 2017. Tourism sector the tourism sector consists of the set of institutional units whose principal economic activity is a tourismcharacteristic activity. Number of tourists in south africa 20122023 statista. Youth tourism, participation, domestic tourism, africa, south africa introduction youth tourism is significant towards the upgrading of the tourism market as the size of the youth. Domestic and international tourism in a globalized world research in progress paper presented at the international conference ever the twain shall meet relating international and domestic tourism of research committee rc50 international tourism, international sociological association jaipur, rajasthan, india november, 24 26, 2008. Although africa was badly hit by the global crisis, the continent avoided an even worse growth shortfall in 2009, thanks to prudent macroeconomic. Broadly speaking, there are four major types of tourism namely. Pdf pricing and domestic tourism performance in zimbabwe. The ntss provides inter alia for the development of a domestic tourism growth strategy, focusing on domestic tourism s contribution to a sustainable tourism economy. Barriers towards african youth participation in domestic. The potential impact of domestic tourism on rwandas tourism.
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